How Cannabis Consumption Habits Are Changing in Canada in 2024

The 2024 Canadian Cannabis Survey highlights key trends in how Canadians are using cannabis. The results show a clear shift toward less traditional consumption methods and an increasing reliance on legal sources to obtain cannabis.

Less Smoking, More Variety

While smoking cannabis remains the most common method of consumption (69%), its popularity is steadily declining. This shift coincides with a significant rise in the use of alternative methods, such as edibles, which are consumed by 57% of users, and vaping with pens or e-cigarettes, chosen by 37%. These trends reflect a growing preference for options perceived as less harmful or more convenient.

The Rise of Legal Sources

Another major finding is the dramatic increase in Canadians purchasing cannabis from legal sources. In 2024, 72% of respondents reported obtaining their cannabis from licensed retailers, compared to only 37% in 2019. This highlights the success of government regulations and public awareness efforts in building trust in the legal market.

An Industry in Transformation

These figures reveal the rapid evolution of Canada’s cannabis industry. As consumers explore diverse product options and consumption methods, retailers are adapting by innovating and offering more choices. This shift in habits also points to greater awareness of health considerations and a preference for discreet and practical solutions.

In summary, the 2024 Canadian Cannabis Survey confirms that the cannabis market is evolving to meet the changing needs and expectations of Canadians. With a growing interest in modern consumption methods and increasing confidence in the legal market, the future of the industry looks promising and dynamic.